listerine

1.     What product does it promote?

It promotes the mouthwash Listerine.

2.     What facts about the product does it provide?

When it was first sold and what it was used for and when.

3.     How do you know the target audience is women?

We know it is targeted to women because they are the main feature of the advert.

4.     How is it attempting to appeal to women?

Its attempting to appeal to women because its saying if you don’t have good breath you wont be happy and have a good life which is exaggerated

5.     What persuasive language techniques does it use?

Give examples. It uses third person and often uses the sympathy but also scares you into buying the product as it briefly implies if you don’t you will not marry.

6.     What is it suggesting about societies values at the time?

At that time all women cared about were getting married and being a good housewife to their male spouse but to this present day a lot hasn’t changed since many women still want to get married but it isn’t a MUST in society anymore.

7.     Do you think the people depicted in this ad represent typical people from the 1920s?

I think the people represented in this ad suit the typical gender in the 1920s because back then women were classified as weak and inferior whereas men were the leaders and looked at as superior.