DIET COKE

1. Camera

The camera angles varies from zooming into the diet coke at the beginning of the advert showing women are powerful to zooming into the woman pinching the guy at the bar to show what effect the diet coke supposedly has on females which makes them confident and fun.

2. Sound

The song featured in the advert is fascination by alpabeat and the lyrics “Easy...living, killed the young dudes, in the high boots” which implies girls fighting successfully against boys which goes well with the theme of the advertisement.

3.  Mise-en-scene

The main prop used throughout the whole advert is the diet coke seeing as that is what the whole advert is about but also the females are the main convention.

4. Advertising conventions

It had the main characteristics in this was females it also had the background which was non diegetic since it was music, it also had the copy at the beginning and the end along as the slogan which was “hello you” which signifies if you drink diet coke you will become a more open, fun and confident person that is you.

5.      What messages & values does the advert convey about women?

           It portrays women in a positive way since it makes us seem more superior but also have a  lot             of fun with it for example we see the tables turn as a male would usually start talking to a woman but            we see the woman taking the male role and adding more fun as she pinches his bum, also when the                male cannot open a jar the women opens it which is unusual as the male is supposed to the be strong 

         figure in the household and the diet coke people are implying that if you drink this drink its possible to be superior, hence the saying “hello you”.