Sunday, 19 January 2014

DIET COKE

  1. Camera
The camera angles varies from zooming into the diet coke at the beginning of the advert showing women are powerful to zooming into the woman pinching the guy at the bar to show what effect the diet coke supposedly has on females which makes them confident and fun.

  1. Sound
The song featured in the advert is fascination by alpabeat and the lyrics “Easy...living, killed the young dudes, in the high boots” which implies girls fighting successfully against boys which goes well with the theme of the advertisement.

  1.  Mise-en-scene
The main prop used throughout the whole advert is the diet coke seeing as that is what the whole advert is about but also the females are the main convention.

  1. Advertising conventions
It had the main characteristics in this was females it also had the background which was non diegetic since it was music, it also had the copy at the beginning and the end along as the slogan which was “hello you” which signifies if you drink diet coke you will become a more open, fun and confident person that is you.


5.      What messages & values does the advert convey about women?


           It portrays women in a positive way since it makes us seem more superior but also have a  lot             of fun with it for example we see the tables turn as a male would usually start talking to a woman but            we see the woman taking the male role and adding more fun as she pinches his bum, also when the                male cannot open a jar the women opens it which is unusual as the male is supposed to the be strong 
         figure in the household and the diet coke people are implying that if you drink this drink its possible to be superior, hence the saying “hello you”.

Monday, 13 January 2014

listerine

1.     What product does it promote?
It promotes the mouthwash Listerine.
2.     What facts about the product does it provide?
When it was first sold and what it was used for and when.
3.     How do you know the target audience is women?
We know it is targeted to women because they are the main feature of the advert.
4.     How is it attempting to appeal to women?
Its attempting to appeal to women because its saying if you don’t have good breath you wont be happy and have a good life which is exaggerated
5.     What persuasive language techniques does it use?
Give examples. It uses third person and often uses the sympathy but also scares you into buying the product as it briefly implies if you don’t you will not marry.
6.     What is it suggesting about societies values at the time?
At that time all women cared about were getting married and being a good housewife to their male spouse but to this present day a lot hasn’t changed since many women still want to get married but it isn’t a MUST in society anymore.
7.     Do you think the people depicted in this ad represent typical people from the 1920s?

I think the people represented in this ad suit the typical gender in the 1920s because back then women were classified as weak and inferior whereas men were the leaders and looked at as superior.