Tuesday, 21 January 2014
Sunday, 19 January 2014
DIET COKE
- Camera
The camera
angles varies from zooming into the diet coke at the beginning of the advert showing
women are powerful to zooming into the woman pinching the guy at the bar to
show what effect the diet coke supposedly has on females which makes them
confident and fun.
- Sound
The song
featured in the advert is fascination by alpabeat and the lyrics “Easy...living,
killed the young dudes, in the high boots” which implies girls fighting
successfully against boys which goes well with the theme of the advertisement.
- Mise-en-scene
The main
prop used throughout the whole advert is the diet coke seeing as that is what
the whole advert is about but also the females are the main convention.
- Advertising conventions
It had the
main characteristics in this was females it also had the background which was
non diegetic since it was music, it also had the copy at the beginning and the
end along as the slogan which was “hello you” which signifies if you drink diet
coke you will become a more open, fun and confident person that is you.
5. What
messages & values does the advert convey about women?
It portrays women in a positive way
since it makes us seem more superior but also have a lot of fun with it for example we see
the tables turn as a male would usually start talking to a woman but we see the
woman taking the male role and adding more fun as she pinches his bum, also when
the male cannot open a jar the women opens it which is unusual as the male is supposed to the be strong
figure in the household and the diet coke people are
implying that if you drink this
drink its possible to be superior, hence the saying “hello you”.
Monday, 13 January 2014
listerine
1. What
product does it promote?
It promotes the mouthwash Listerine.
2. What facts
about the product does it provide?
When it was first sold and what it was used for and
when.
3. How do you
know the target audience is women?
We know it is targeted to women because they are the
main feature of the advert.
4. How is it attempting
to appeal to women?
Its attempting to appeal to women because its saying
if you don’t have good breath you wont be happy and have a good life which is exaggerated
5. What
persuasive language techniques does it use?
Give examples. It uses third person and often uses the
sympathy but also scares you into buying the product as it briefly implies if
you don’t you will not marry.
6. What is it
suggesting about societies values at the time?
At that time all women cared about were getting
married and being a good housewife to their male spouse but to this present day
a lot hasn’t changed since many women still want to get married but it isn’t a
MUST in society anymore.
7. Do you
think the people depicted in this ad represent typical people from the 1920s?
I think the people represented in this ad suit the
typical gender in the 1920s because back then women were classified as weak and
inferior whereas men were the leaders and looked at as superior.
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