Simon Pegg, plays Nicholas Angel, a top London police officer who’s leapt to a small town by his inferior superiors (Bill Nighy, Steve Coogan and Martin Freeman) for being just too damn good at his job (although they would hate to admit they were in fact jealous of his action packed London police life). Banished to the sticks, where a missing crystal white swan originally proves the only menacing distraction, he finds himself desperate for action. He kicks out some teenagers from the local pub. He soon finds there is nothing much to do until he realizes there is a murder mystery happening in the small town, the humorous part of it all is that nobody believes him as they all think he is seeking the sweet action packed police life he left behind. A teensy bit of plot tucked among some charming nonsense. “Hot Fuzz” kicks out the expected verbal and visual allusions to modern Hollywood action movies great and forgettable, hitting the highs (“Point Break”) right along with the lows (“Bad Boys II”).

Wright’s touch is stylish and assured, but many bad editing choices have been made which sees nearly every scene edited with fast cuts which are funny the first couple of times, but which by the tenth and eleventh time we see them they are somewhat boring especially as the target audience are teenage/young adult males and let’s face it, they get bored very easily. There are also a series of false endings which have the audience on the edge of their seats multiple times, so basically the whole film in one big cliff-hanger.

In general I enjoyed this film but found it quite hard to follow what had happened since there were a large variety of face paced editing, after all the movie is made for 13-25 year old males and I am a 15 year old female.

DRINK PRINT ADVERT

This advert stereotypes women because according to society which says that every girl/woman is associated with the color pink.


This alcohol print advert presents women in a negative way as they make them look like sex objects as you can clearly see the company exposed her breasts which make men want to buy the product.


This other alcohol advert also represents women in a negative light, it features two side by side photos, one of a woman in conservative clothing and another of the same woman in a revealing outfit which showcases her curvy "sexy" body. 



Adverts of this sort make young female non - drinkers think if they resort to drinking this specific drink they will turn out like the people presented in the picture which is a lie and presents women in a negative way once again, but alcohol does need advertisement and different alcohol companies are in a constant battle of recognition.


Unlike the other adverts this advert presents women as powerful and almost man like since in this Smirnoff print advert the woman featured in this is holding a gun and wearing what seems to be a males hat, she is also pointing at the reader which would possibly make them see her, or anyone else that drinks this, as threatening, and since this advert was made in a time where women were mostly seen as week, they would want to come off as the woman in the advert.


I find this advert quite controversial because featured in the advert, are many women who are all gazing at the one man sitting down which does make women seem as desperate and man hungry but on the other hand the man looks quite exited which makes women look like the ideal thing in a mans life. The print at the bottom also reads "It makes you irresistible" which most men would be tempted to buy it since they are all probably looking for a woman. Therefore this advert doesn't represent women in a good or bad way and advertises the alcohol very well.

LYNX ADVERT

DIET COKE

1. Camera

The camera angles varies from zooming into the diet coke at the beginning of the advert showing women are powerful to zooming into the woman pinching the guy at the bar to show what effect the diet coke supposedly has on females which makes them confident and fun.

2. Sound

The song featured in the advert is fascination by alpabeat and the lyrics “Easy...living, killed the young dudes, in the high boots” which implies girls fighting successfully against boys which goes well with the theme of the advertisement.

3.  Mise-en-scene

The main prop used throughout the whole advert is the diet coke seeing as that is what the whole advert is about but also the females are the main convention.

4. Advertising conventions

It had the main characteristics in this was females it also had the background which was non diegetic since it was music, it also had the copy at the beginning and the end along as the slogan which was “hello you” which signifies if you drink diet coke you will become a more open, fun and confident person that is you.

5.      What messages & values does the advert convey about women?

           It portrays women in a positive way since it makes us seem more superior but also have a  lot             of fun with it for example we see the tables turn as a male would usually start talking to a woman but            we see the woman taking the male role and adding more fun as she pinches his bum, also when the                male cannot open a jar the women opens it which is unusual as the male is supposed to the be strong 

         figure in the household and the diet coke people are implying that if you drink this drink its possible to be superior, hence the saying “hello you”.

listerine

1.     What product does it promote?

It promotes the mouthwash Listerine.

2.     What facts about the product does it provide?

When it was first sold and what it was used for and when.

3.     How do you know the target audience is women?

We know it is targeted to women because they are the main feature of the advert.

4.     How is it attempting to appeal to women?

Its attempting to appeal to women because its saying if you don’t have good breath you wont be happy and have a good life which is exaggerated

5.     What persuasive language techniques does it use?

Give examples. It uses third person and often uses the sympathy but also scares you into buying the product as it briefly implies if you don’t you will not marry.

6.     What is it suggesting about societies values at the time?

At that time all women cared about were getting married and being a good housewife to their male spouse but to this present day a lot hasn’t changed since many women still want to get married but it isn’t a MUST in society anymore.

7.     Do you think the people depicted in this ad represent typical people from the 1920s?

I think the people represented in this ad suit the typical gender in the 1920s because back then women were classified as weak and inferior whereas men were the leaders and looked at as superior.

1920s advert

This print advert makes women look like the women are made to work and run after the males, also cook for them and care for them in general since in this photo the woman is running after somebody wearing the typical "wife" material clothes.

favourite tv advert

Favorite TV Advert 

My favorite advert is the one direction "our moment" perfume commercial simply because i find it cute and humorous, another reason why i like this advert is because, when you think about a perfume advert its always so mature and you expect it to be very serious so more people will buy the product but when it comes to these boys they want you to laugh and smile as much as possible and i find that quite smart but also cute of them.