This advert stereotypes women because according to society which says that every girl/woman is associated with the color pink.
This alcohol print advert presents women in a negative way as they make them look like sex objects as you can clearly see the company exposed her breasts which make men want to buy the product.
This other alcohol advert also represents women in a negative light, it features two side by side photos, one of a woman in conservative clothing and another of the same woman in a revealing outfit which showcases her curvy "sexy" body.
Adverts of this sort make young female non - drinkers think if they resort to drinking this specific drink they will turn out like the people presented in the picture which is a lie and presents women in a negative way once again, but alcohol does need advertisement and different alcohol companies are in a constant battle of recognition.
Unlike the other adverts this advert presents women as powerful and almost man like since in this Smirnoff print advert the woman featured in this is holding a gun and wearing what seems to be a males hat, she is also pointing at the reader which would possibly make them see her, or anyone else that drinks this, as threatening, and since this advert was made in a time where women were mostly seen as week, they would want to come off as the woman in the advert.
I find this advert quite controversial because featured in the advert, are many women who are all gazing at the one man sitting down which does make women seem as desperate and man hungry but on the other hand the man looks quite exited which makes women look like the ideal thing in a mans life. The print at the bottom also reads "It makes you irresistible" which most men would be tempted to buy it since they are all probably looking for a woman. Therefore this advert doesn't represent women in a good or bad way and advertises the alcohol very well.
